How to compute general damages?

Last week a Spokane Superior Court jury awarded a plaintiff $10 million in non-economic damages (pain, suffering, disfigurement, and past and future loss of enjoyment of life) when it found a dentist had performed a series of aggressive jaw surgeries in 2001 and 2001.  Read the  Spokesman Review article.

How can we value the loss of enjoyment of life?  How can attorneys best express to juries what it means to this individual that their life is irreparably harmed by the negligence of another?  How can attorneys best position the thinking of the individual juror so that they might understand what the plaintiff has experienced?